HERMOSA SUNSET CONCERTS ON THE BEACH

EVENT CONTRACT AND PROGRAM OUTLINE

Recommendation

Staff recommends that Council:

1. Approve the attached event contract between the City and Hawthorne Savings to present three free community concerts on the beach: July 12, 19, and 26 from 6 p.m. - dusk (Attachment A).
   
2. Approve the program outline.

Background

Mayor Edgerton requested that staff examine the possibility of presenting community concerts on the beach for the 1998 summer season.

At the February 10, 1998 meeting, Council approved Sunset Concerts on the beach. In order to provide necessary funding and event operations, Hawthorne Savings was approved as the presenting sponsor for the three concert series.

To that end, staff was directed to return an event contract and program outline prior to the scheduled concerts.

Analysis

Hawthorne Savings and staff worked together to develop the Sunset Concerts program. The budget was developed with a donation from Hawthorne Savings and through sponsorship solicitation by Makai Events (working for Hawthorne Savings). To date, at least $25,000 in donations has been committed to subsidize the three concerts.

Hawthorne Savings has also secured Stonebridge Productions as the operations firm who will produce the free beach concerts to include: (a) staging, (b) sound equipment, (c) performers, and (c) operations personnel. The City has prior experience with Stonebridge Productions who successfully staged a beach concert in June of 1996.

The concerts will be presented on the South side of the Pier in order to accommodate other City programs and because the logistics are easier there. Sponsor booths may be erected on the north side and/or on the base of the Pier in order to increase their visibility from the Plaza.

Each concert will focus on a theme to include:

1. July 12: Blast from the past featuring the "Coasters."
2. July 19: Cajun, Zydeco and Rhythm & Blues featuring "Mumbo Gumbo."
3. July 26: Surf music featuring Nokie Edwards (lead guitarist from the Ventures) and the Chantey's (Pipeline).

Hawthorne Savings has agreed to provide programs for kids from 5:00 - 6:00 PM each evening to include a variety of performers, games and activities (e.g., face painting, games, performers) as a warm-up before the concerts.

With the assistance of Hawthorne Savings and other event sponsors, the City will be able to present community concerts at a minimal cost to the City. If they are successful, Sunset Concerts will be a welcome addition to the City's recreational offerings for many summers to come.

FISCAL IMPACT: $800 from the General Fund for Community Resources staffing costs.

Agendas / Minutes Menu | Top of Page | Back to Agenda