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 City of Hermosa Beach --- 07-28-98FILM FESTIVAL: USE OF THE PIER AND BEACH FOR BEACH SCREENING
Recommendation
The Parks, Recreation and Community Resources Commission recommends that Council:
Background
Last year, the Hermosa Beach Community Center Foundation sponsored their inaugural Film Festival. City Council approved their use of the beach north of the Municipal Pier for a preview screening designed to "kick-off" the Festival. In addition, Council contributed $5,000 from the DEC Fund to provide the Foundation with seed money for the first year.
Due to inclement weather, the beach screening was postponed but was, never the less, viewed as a successful part of the 1997 effort.
At their July 15 meeting, the Commission reviewed and approved this request.
Analysis
Franken Enterprises has contracted with the Foundation to present the 1998 Festival, however, the request for free use of the beach and fee waivers has been made by the Foundation Board of Directors as a means to assist event organizers with expenses during the early years of the Festival.
The beach screening is viewed by Festival organizers as a cornerstone to the success of their sponsorship drive. The event will provide a method for corporate presence on the beach that will supplement the exposure available to them in traditional screening venues. In addition, the event is timed to attract audience members to the Film Festival for the remainder of the weekend.
Based on last year's crowds, staff anticipates approximately 3-5,000 spectators. Due to the off-season date and the Thursday night scheduling, the impact of the event should be moderate as is reflected in the attached contractual requirements.
The screening will be free and event organizers told the Commission that the movie(s) selected would be suitable for general audiences. If successful, the event will add to the exciting line-up of community offerings at the beach and may provide additional customers for merchants in the downtown area.
FISCAL IMPACT: $200 for Community Resources staff fee.
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COMMUNITY CENTER FOUNDATION
COMMERCIAL BEACH EVENT CONTRACT
This contract is entered into on July 28, 1998 , at Hermosa Beach, California by and between COMMUNITY CENTER FOUNDATION (CCF) , a non-profit organization and the CITY OF HERMOSA BEACH (CITY) with regards to a film preview on September 10-13, 1998 .
FEES
All predetermined costs/fees shall be paid two weeks prior to the event.
All unanticipated costs incurred by CITY on behalf of the event shall be paid within 15 days of receiving an invoice from CITY.
LOCATION
SECURITY
CCF shall provide no less than three (3) security officers.
A representative of the security staff shall meet with the Hermosa Beach Police Department Watch Commander prior to the event for a pre-event briefing.
The private security staff shall be responsible for informing spectators of CITY'S alcohol ordinance.
CITY shall provide as many officers as deemed necessary by the Chief of Police.
Fire extinguishers will be required and equipment will be inspected by the Fire Department.
Cost of officers and fire/paramedic personnel shall be assumed by the CCF.
CLEAN-UP
CCF shall clean the following areas each day of the tournament:
CCF shall be responsible for hauling the trash collected outside CITY.
CCF shall provide additional trash receptacles (if necessary) at the following locations:
INSURANCE
At least ten (10) days prior to the event, CCF shall provide CITY a Certificate of Insurance providing personal injury and property damage liability insurance naming CITY, and County of Los Angeles, their officers, employees and agents as additional insured with a minimum coverage of $2 million general aggregate with $1 million per occurrence. Said insurance shall not be canceled or altered without 30 days notice in writing to CITY and County.
CCF insurers shall be primarily responsible for all liability resulting or arising from the performance of the contract and CITY and County and their insurers shall not be required to contribute.
For insurance purposes, the event area shall be defined to include all areas occupied or affected by the event.
ADVERTISING
All sponsor signs, props, product facsimiles, etc. deemed necessary by Foundation to identify the event, shall be approved as to location and content by CITY. CITY will not unnecessarily deny said approval and will not curtail certain constitutional rights of CCF.
PARKING
CCF will be allowed to park one "working truck" on the pier head. No other vehicles shall be parked on pier, pier head or Strand without permission of CITY.
At no time may CCF block emergency vehicle assess. Parking privileges may be revoked at anytime by CITY.
SPECIAL EVENTS
CITY shall review all requests for any special events to be held as part of the preview. CITY shall have the right to deny all requests.
ADDITIONAL PROVISIONS/RESPONSIBILITIES OF CITY
CITY shall allow CCF the opportunity to sell official CCF concession items per certain conditions:
ADDITIONAL PROVISIONS/RESPONSIBILITIES OF CCF
CCF shall be responsible to obtain all necessary County and State health permits as required.
CCF will be required to obtain an amplification permit from CITY.
CCF will be solely responsible for event management.
Event shall be conducted in compliance with CITY Noise Ordinances. Ordinances are on file at the Department of Community Resources.
Foundation will abide by any additional policies or appropriate fees as established by CITY.
CITY RESERVES THE RIGHT TO AMEND AND/OR TERMINATE THIS CONTRACT AT ANY TIME.
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