ACTION MINUTES

DOWNTOWN BUSINESS AREA ENHANCEMENT DISTRICT COMMISSION

CITY OF HERMOSA BEACH CITY HALL CHAMBER

March 5, 1997 -- 6:00 P.M.

1. James H. Dewey 2. Jerry Newton 3. Dean Nota 4. Patricia Spiritus 5. Dallas Yost

1. Roll Call . Pledge of Allegiance

All Commissioners Present

2. Public Comments:

NONE

3. Consent Calendar

3.1 Approval of Minutes 12/4/96

3.2 Finance Reports

3.3 Allright Parking Report

3.4 Upcoming Planning Commission Items (March)

3.3 & 3.4 pulled for discussion, BALANCE RECEIVED AND FILED 5:0

3.3. PS would like to see comparison with last year; JD: requests verification that City received share of overage from last years parking receipts

3.4: PS moves that staff prepare letter on behalf of the D.E.C. to support proposed upgrades at the Unocal property if the project gets appealed to Council, APPROVED 5:0

4. Calendared Items

4.1 Request for In-Lieu Parking Incentive Funds For New Restaurant at 117 Pier Avenue - Staff Report

ACTION: TO PROVIDE INCENTIVE FUNDS FOR THE 5 IN-LIEU PARKING SPACES NECESSARY FOR THE PROPOSED RESTAURANT 5:0

4.2 Outdoor Dining and/or Merchandise Display on Pier Avenue- Status Report, Discussion

Sub-committee reported back that there's no groundswell of support from retail establishments to include outdoor merchandise display as part of program

ACTION: TO RECEIVE AND FILE: 5:0

4.3 Downtown Identity Program: Proposed Entry Sign on P.C.H. at Pier Avenue- Staff Memo and Recommendation for Funding

D.E.C. expresses support of proposed gateway sign at P.C.H. Pier corner using land proposed to be leased from Unocal at north corner and City property at south corner. Discusses options to be considered for designing gateway signage for consideration at a later date

ACTION: TO RECEIVE AND FILE: 5:0

4.4 Banner Program - Staff Memo

Various options discussed. JN: moves to request the City Council to fund the needed balance of about $30,000 to allow installation of banners as soon as possible, motion failed due to lack of second; PS moves to table program and refund contributions, motion failed 2:3; JD moves to raise cost of sponsoring a banner to include inflation and commission for sales, motion failed 2:3;

ACTION: TO TABLE PROGRAM THIS YEAR AND REFUND ALL CONTRIBUTIONS 4:1

4.5 Parking Structure Validation and Employee Parking Programs - Discussion

Staff recommends to defer to June meeting recognizing that Coastal Commission approval of Parking Structure pending for April;

PS MOVES FOR D.E.C. TO SEND REPRESENTATIVE TO COASTAL COMMISSION MEETING TO EXPRESS SUPPORT OF STRUCTURE, JN IF AVAILABLE, PS AS ALTERNATE, APPROVED 5:0

ACTION: TO DEFER DISCUSSION ON OPERATIONAL ISSUES WITHIN PARKING STRUCTURE TO JUNE MEETING; 5:0

4.6 Street Vendors - Discussion

ACTION: TO STAY WITH CURRENT PROHIBITION, REVIEW AT LATER DATE; 5:0

4.7 Quarterly Meeting Schedule - Discussion

ACTION: TO STAY WITH CURRENT SCHEDULE, 5:0

5. Staff Items

None

6. Commissioner Items

PS expresses concern with recent construction update brochure, use of color printing and full-size envelopes costly and not necessary

JD requests staff to contact Paisano's Pizza to explain Coastal Commission submittal process

7. Tentative Future Agenda

Banner Program: schedule for September Meeting to get ready for 1998

8. Next Meeting June 4, 19969. Adjournment