City of Hermosa Beach --- 11-23-99

JAZZ WEDNESDAYS

And Senior Appreciation Days

ON THE PLAZA

 

Recommendation

Staff recommends that Council approve the request from the Jazz Alumni Club Members to use the Plaza on Wednesdays from 4:00 – 8:00 PM for jazz concerts (various storefronts).

 

Background

Council Member Edgerton suggested and Council approved the concept of conducting an event on the Plaza focused on senior citizens.

Staff received a request from Ozzie Cadena on behalf of Jazz Alumni Members to present free music on the Plaza for seniors and other jazz enthusiasts.

 

Analysis

Mr. Cadena has represented that Plaza businesses will sponsor the series of jazz concerts that will take place in front of a variety of storefronts each Wednesday (dates TBD).

Since Council requested an event that would potentially attract more seniors to the Plaza, these early evening concerts could be combined with some special senior citizen promotions developed by Plaza and downtown merchants (e.g., senior discount dinners). To that end, staff presented the idea at a downtown merchant meeting and several restaurant representatives thought the idea would work.

In addition, if the program is successful, staff could focus other senior events around the weekly concerts (e.g., health fairs).

If approved, staff will: (A) Require liability coverage for the concerts, and (B) Work with Ozzie Cadena and Plaza merchants to schedule and plan these events.

 

Fiscal Impact: None

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