AMERICAN FLAG HOLIDAY DISPLAY

Recommendation

Staff recommends that Council:

1. Approve a City flag display program for PCH and downtown: (a) 4th of July, (b) Veterans' Day, and (c) Memorial Day.
   
2. Appropriate $ 7, 096.50 from the general fund for FY 98-99 to pay for the start-up costs and display service cost for the annual program.
   
3. Authorize staff to hire Gold Graphics to initiate and maintain the flag program.

Background

Council directed staff to return with a program for displaying flags along Pacific Coast Highway and downtown.

Analysis

The program will place flags on 101 poles including:

1. Pacific Coast Highway (50 poles south of Pier Avenue to Herondo).
2. Pier Avenue (35 poles from PCH to Hermosa Avenue).
3. Hermosa Avenue (16 poles from 8th to 16th Street).

Due to the impact of the number of poles and frequency of the displays, staff recommends contracting for installation services at a cost of $900 per holiday ($2,700 per year).

Staff contacted three companies for bids: Gold Graphics, Betsy Ross Flag Girls, and AAA Flag & Banner. By comparison, Gold Graphics is lower in both material and labor. In addition, Gold Graphics is highly recommended by other cities that maintain similar holiday flag and banner display programs.

With Council approval, staff will develop a contract with Gold Graphics to ensure the City is properly indemnified for their services.

Fiscal Impact: $5,296.50 initial costs (includes 101 flags, brackets, and installation). $1,800.00 for display services.

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