AMERICAN FLAG HOLIDAY DISPLAY

 

Recommendation

The Parks, Recreation and Community Resources Advisory Commission and staff recommend that Council:

1. Approve the renewal of the City flag display program for PCH and downtown for:

(a) 4th of July, 
(b) Veteran’s Day, and 
(c) Memorial Day;

2. Appropriate $5,516.85 from prospective expenditures to pay Gold Graphics. $4,826.85 of total expenditure to purchase new flags and hardware and the remaining $690 for increased installation costs; and
3. Authorize staff to retain Gold Graphics to hang and remove flags three times per year at a cost of $1,430 per installation/removal.

Background

On June 9, 1998, Council initiated and approved a program to display American flags during patriotic holidays.  The initial cost of the program was $5,296.50 to buy flags that have been used since July, 1998.

Analysis

The projected life of the flags was three years which has been exceeded. The flags are in poor condition and pole hardware needs to be replaced.

Staff contacted three companies to obtain estimates for purchasing and/or hanging the flags. By comparison, Gold Graphics costs were lower in both categories:

COMPANY	FLAGS	INSTALLATION/REMOVAL/STORE
Gold Graphics	$ 4,826.85	$ 1,430.00
AAA Banner	$ 5,605.00	$ 1,960.00
Dekra-Lite	$ 11,365.20	$2,929.00

With Council approval, staff will purchase the flags and renew the contract with Gold Graphics for a period of three years.

Fiscal Impact: $5,516.85 expenditure from Prospective Expenditures Fund. $4,826.85 of total expenditure to pay for purchase of new flags and hardware and the remaining $690 for increased installation costs. Installation costs budgeted in Public Works account, $4,290 per year.