City of Hermosa Beach --- 09-10-98


HOLIDAY DECORATION PROGRAM


Recommendation


Staff recommends that Council:


  1. Approve a funding level and program outline for holiday decorations to be purchased during FY 98-99, and
  2. Appoint a Council subcommittee to select the decorations within the approved budget.


Background


At the August 11 meeting, staff requested conceptual approval for a holiday decoration program featuring custom designed decorations (Attachment B). At that time, Council directed staff to return to a future meeting with three alternative programs budgeted in amounts from $5,000 - $40,000. In addition, Council did not approve the concept as recommended by staff. Instead, you identified items to be considered as outlined below:


Item or comment

Number(s) of Council Members who requested the item.

Street streamers at the North and South borders of PCH and Aviation

3

Holiday Tree on the Plaza

2

Traditional decorations

2

Lighted Palms on the Plaza

2

Concentrate decorations in a small area

1

Street streamer Pier/Ardmore and Valley

1

Decorate tree in Greenwood Park

1

Want it to be inexpensive

2

Request contributions from the Chamber of Commerce and allocate $14,000 from Chamber of Commerce Fiesta de Las Artes fees to the program

1

Apostrophe on Season's Greetings

1


Analysis


Since Council Member's opinions varied widely, staff is requesting assistance from a subcommittee to make the final selections for the decorations and locations prior to September 14. Outlined below are the three budgets and alternative programs under each for consideration. Please note that the total costs are inclusive of the first year's annual costs, which include (a) installation, (b) maintenance, (c) removal and (d) storage:



$5,000 Program

$20,000 Program

$40,000 Program

Alternative 1A

Total cost: $4,510

Annual cost: $ 995

  • 25' Tree of lights on Pier Plaza or Lifeguard Building: $4,510

Alternative 2A

Total cost: $20,421

Annual cost: $10,590

  • 25' Tree of lights on Pier Plaza: $4,510
  • Illuminate Palm Trees on Pier Plaza: $4,720
  • 5 Street Streamers: $11,191

Alternative 3A

Total cost: $32,350

Annual cost: $12,190

  • 25' Tree of lights on Pier Plaza: $4,510
  • Illuminate Palm Trees on Pier Plaza: $4,720.00.
  • 20 Pole decorations @ $596.46 each: $11,929.00
  • 5 Street Streamers: $11,191

Alternative 1B

Total cost: $4,720

Annual cost: $4,720

  • Illuminate Palm Trees on Pier Plaza

Alternative 2B

Total cost: $21,159

Annual cost: $ 7,315

  • Same as Alternative 2A but substitute street streamers with 20 Pole decorations @ $596.46 each ($1,600 annual cost): $11,929

Alternative 3B

Total cost: $37,373

Annual cost: $12,990

  • Same as Alternative 3A but add 10 pole decorations.

Alternative 1C

Total cost: $4,476

Annual cost: $1,950

  • 2 Street Streamers @ $2,238 each

Alternative 2C

Total cost: $21,336

Annual cost: $ 5,504

  • 20' Green (artificial) Holiday Tree on the Pier Plaza

Alternative 3C

Total cost: $36,321

Annual cost: $13,090

  • Same as Alternative 3A but upgrade to custom pole decorations (20)


Due to the lead time required for ordering these items, it will be critical to determine what, if any purchases need to be made for FY 98-99 prior to the end of September. With Council's general direction and the subcommittee's input, staff will be able to purchase and contract for the installation of these items for the upcoming holiday season.


Fiscal impact: TBD


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