City of Hermosa Beach --- 06-23-98


CLARK BUILDING: PRIVATE PARTIES



Recommendation


The Parks, Recreation and Community Resources Commission recommend that Council amend the facility use policy for the Clark Building to reflect the following:


  1. The Clark Building may be reserved by: (a) non-profit, (b) community, (c) school, or (d) civic organizations, for fundraisers, parties and/or events directly related to their organizations. Alcohol will be permitted at these functions and additional hourly restrictions will not apply. Appropriate fees to apply.
  2. The Clark Building will remain available for rental on an hourly basis for: (a) meetings, and (b) recreation activities. Appropriate fees (commercial/non-profit) to apply.
  3. The Clark Building will be available for rental for private parties subject to the following: (a) Private parties cannot be scheduled past 10 PM. (b) No alcohol will be permitted at private parties. (c) Resident fees shall be $50 per hour (plus staff costs and deposits). Non-resident fees shall be $60 per hour (plus staff costs and deposits).



Background


At the April 14, 1998 meeting, Council directed the Commission to study the issue of private parties at the Clark Building. This request resulted from concerns expressed by Council about neighborhood noise complaints and police call-outs that had resulted from the use of the Kiwanis Building for private parties.


At the May 20, 1998 meeting, the Commission studied the issue of private parties and developed the recommendation indicated above.


The grid below describes the Clark Building parties from FY 96-97 and 97-98 (to date). It is noteworthy that the Clark Building was closed for 6 months (from January 97- June 97) making it difficult to determine a recent full year for the purpose of evaluating revenue impacts. Combining the years allows us to approximate a $10,000 fiscal impact on the revenue side for party rentals.


Date

Event

Resident of

Fees

August 3, 1996

50th Birthday

Manhattan Beach

620.25

October 19, 1996

Quinseaneia

Redondo Beach

845.40

October 26, 1996

Surf Club Dance

Manhattan Beach

520.00

October 27, 1996

50th Birthday

Torrance

715.40

November 13, 1996

Scottish Society Dance

Los Angeles

500.00

November 30, 1996

Quinseaneia

Redondo Beach

760.40

December 7, 1996

Xmas Party

Yorba Linda

770.40

July 5, 1997

Wedding Reception

Lawndale

560.40

July 26, 1997

Wedding Reception

Carson

735.40

August 2, 1997

Birthday Party

Manhattan Beach

530.40

August 16, 1997

Wedding Reception

Redondo Beach

450.00

August 30, 1997

Quinseaneia

Lawndale

710.40

September 20, 1997

Wedding

Redondo Beach

595.40

November 22, 1997

Scottish Society Dance

Los Angeles

325.00

December 6, 1997

Quinseaneia

Chino

771.00

January 17, 1998

Going Away Party

Hermosa Beach

290.00



TOTAL

$9,669.85






For comparative purposes, staff called the cities of Manhattan Beach, Redondo Beach and Torrance to obtain their facility rental policies for private parties (Attachment B).


Analysis


The most recent complaints about private parties have centered on the service buildings (located adjacent to Valley Park), while parties at the Clark Building have a history of generating only modest neighborhood complaints.


Notwithstanding the above, the Commission felt that potential neighborhood impacts from private parties could be reduced considerably with reduced hours and alcohol restrictions (Manhattan and Redondo Beach have similar restrictions). In addition, they felt that the overall numbers and maintenance impacts of parties could be lessened with the addition of non-resident fees.


As indicated in the Fiscal Impact section, staff projects that this amended policy would, in effect, eliminate most private parties in the Clark Building.


OTHER ALTERNATIVES


  1. Retain the existing rental policy.
  2. Retain the existing policy but increase rental fees: This may reduce the number of renters and thereby reduce the overall impacts of these events without impacting the budget.
  3. Amend the Commission's recommended policy.
  4. Prohibit private parties.


Fiscal Impact: Staff concludes that the Commission's recommended alternative would in effect, eliminate most reservations for private parties (this projection is based on past reservations where, in most cases, alcohol was served). Based on that concept and on revenues from previous years, staff estimates a reduction of $9,000 in fund #3411 (general fund revenues) for FY 98-99.


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