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 City of Hermosa Beach --- 03-06-012001 COMMERCIAL EVENT APPLICATIONS
Recommendation Staff recommends that the Commission approve the events as listed below and forward the contracts to City Council for final review and approval. EVENT DATE FEES (estimated)
Note: Complete applications and event information are available for public review at:
Background The City received four applications for commercial events on the beach. Each applicant paid the City a $500 deposit as required by the special event policy. Attachment A provides the Commission with a grid that identifies: (a) years the event has been held in the City, (b) proposed event dates, and (c) projected City fees. Attachment B includes: (a) a description for each proposed event and special issues, (b) event fact sheet, (c) site maps, and (d) event contracts.
Analysis The attached contracts and policies have been developed by the City through several years of experience in staging commercial events. The City and event operators have worked together through the years in order to consider the needs of residents and to account for potential opportunities for local businesses in the assembly and conduct of these events. Not only have special events provided local residents and visitors with an opportunity to enjoy world class sporting and cultural events but they have also given the downtown area commerce and media exposure as a result of their existence here.
IMG - BEACH BASH 2001 As identified in Attachment A, IMG’s set-up encompasses nine days (tear-down is five days.) It is important to note that the work will be minimal (no trucks) on the weekend of June 2-3, in order to accommodate weekend beach activities. This set-up time is required to create the unique venue inclusive of the "Soul Bowl" and "Contour Course." The entertainment venue for 2001 differs slightly from last year. Specifically, the number of evening concerts has been reduced from three (3) shows to two (2) early evening performances. The "Soul Bowl" will return with the addition of a "Kid Zone" area and a "Contour Park." The size of Beach Bash and some operational issues from last summer required staff and IMG to spend considerable time in pre-event meetings. Issues regarding safety and construction management have been discussed with IMG. Solutions to these areas of concern have been presented to City staff in two pre-operational meetings. IMG has substantially increased the number of on-site event staff and created new positions of responsibility. Please refer to the information grid in Attachment B. In addition to Beach Bash, the City has worked with IMG on prior events including a Beach Volleyball Qualifier for the 1996 Olympics. As one of the largest sports agencies in the world, IMG has the experience and resources to produce events that are professionally presented, reflecting positively on the City and sponsors alike. Per the attached application, the fiscal impact of this event on the City is realized with hotel bookings, parties, and donations to local charities.
AVP – PROFESSIONAL BEACH VOLLEYBALL TOURNAMENT The Association of Volleyball Professionals (AVP), is a wholly owned corporation of Major League Volleyball (MLV). The AVP event in Hermosa Beach is a two-man professional Beach Volleyball Tournament. Each AVP event allows for eight openings to be determined through the AVP Qualifier process. The top eight teams from the Friday qualifier will advance to the Saturday AVP main draw. This year will mark the 13 th anniversary of the AVP tournament in Hermosa Beach. The event venue has been reduced from that which traditionally occurs. Bleacher seating is not planned; a tented area courtside will accommodate folding chairs, and beach chairs will be placed near the court.
EVP Tour – PRO AM BEACH VOLLEYBALL TOURNAMENT Sports Endeavors Inc. (EVP Tour) has been in business for ten years promoting beach volleyball programs. The Amstel Light Pro-Am Volleyball tour has twelve (12) stops on both east and west coasts. The series attracts players from Chicago, Miami, New York, and Los Angeles. The event format is professional beach volleyball competition, spectator contests, and an amateur volleyball tournament open for local teams. The one-day tournament is open to all levels of play. This is a new event for Hermosa Beach. The EVP Tour has produced many volleyball tournaments, primarily in Chicago and Michigan City. Staff has reviewed letters of positive reference from host City Mayors, recreation department staff, and participants.
MESP – HERMOSA BEACH TRIATHLON The Hermosa Beach Triathlon is a repeat event for the City. This event is recreational and as such, the contract does not focus on impacts from large spectator crowds. MESP operators have abided by their contractual requirements in past years and have presented successful and safe events in Hermosa Beach. Parking issues from last fall required staff and MESP to spend considerable time in evaluative discussions. Solutions to this area of concern have been presented to City staff in a wrap-up meeting. MESP will substantially increase distribution of information flyers prior to the event, "No Parking" signs will be posted further in advance, and improvements will be made with regard to notifying local car owners. Please refer to the information grid in Attachment B. Fiscal Impact: $78,656 revenue to the General Fund $30,320.00 of the $78,656 pays for direct costs and city overhead charges. |
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