APPROVAL OF
UNCLE BEN’S RICE PROMOTION
IN EXCHANGE FOR CONTRIBUTING $10,000 TO
SUNSET CONCERTS ON THE BEACH

 

Recommendation

Staff recommends that Council approve the request from Intrepid Marketing to bring an Uncle Ben’s Rice Bowl sampling promotion on Saturday, May 6 from 10 AM – 3 PM to the Pier Plaza in exchange for a $10,000 donation to Sunset Concerts on the Beach.

 

Background

Staff has scheduled the 3rd Annual Sunset Beach Concerts for Sundays, July 9, 16, and 23 (6:00 PM). Historically the concerts have been funded entirely from corporate donors who subsidize the concerts and who assemble promotional displays in conjunction with the events.

Intrepid Marketing has approved a contribution for the July concerts, however, the scheduling of the events do not coincide with Uncle Ben’s scheduled promotional tour in California in May. As such, staff is requesting Council approval for the earlier display date in lieu of July.

 

Analysis

In order to ensure the promotion is visibly tied to a community benefit, Intrepid Marketing has agreed to produce a banner advertising the upcoming City program and to display it with their promotion on May 6.

The proposed one-day promotional event would be substantially less than what has been offered to previous sponsors (e.g., Hawthorne Savings) who have displayed at all three concerts in July. It is also scheduled in the off-season.

Uncle Ben’s Rice will be required to protect the Plaza surface and to pay for any direct City costs for their promotion.

The $10,000 donation will pay for one third of the total cost of concert production. Budweiser has also tentatively agreed to sponsor the concerts and staff is still talking with other potential sponsors to meet the program costs.

Sunset Concerts on the Beach has been one of our most popular community programs The City has been fortunate to receive substantial corporate support for this program since its inception.

 

FISCAL IMPACT: $10,000 to the General Fund

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