CONCEPTUAL APPROVAL FOR:

SUNSET CONCERTS ON THE BEACH

Recommendation

It is recommended by staff that Council:

1. Approve free evening concerts at the beach north of the Pier to be held on three Sundays in July per the outline provided below.
2. Approve Hawthorne Savings as the presenting sponsor for the concerts who with co-sponsors (e.g., House of Blues), will pay for and produce the event.
3. Approve free use of the beach for the series.
4. Direct staff to draft an event contract for Council approval that will cover operational, sponsorship, and liability issues between the City and Hawthorne Savings .
5. Allocate $800 from the Prospective Expenditures Fund to the Community Resources staff budget for part time staff, with all other direct City costs (e.g., Police, Public Works) charged to the presenting sponsor.

Background

Mayor Edgerton requested and Council directed that staff pursue free concerts at the beach for the 1998 season. Understanding the unique sponsorship opportunities the beach affords the City, staff pursued the concept both from a program content and a funding standpoint.

Analysis

Hawthorne Savings agreed to provide funds and event management for the three concert series to be held on:

• Sunday, July 12 - 6 PM to Sunset
• Sunday, July 19 - 6 PM to Sunset
• Sunday, July 26 - 6 PM to Sunset

Staff identified two alternative dates in May should the Council wish to move the concerts to the off -season. After much consideration, however, concerns about the weather and scheduling conflicts led staff to select the three recommended dates.The series will be officially titled:

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Sunset Concerts on the Beach

Presented by:

Hawthorne Savings

Each concert will feature a co-sponsor(s) who will assist with funding the event and/or securing entertainment. Children's programming will be the sole focus of at least one of the concerts or will be incorporated into each program, pending the final line-up of entertainment.

A stage will be erected on the north side of the Pier (site plans to be included with contract). The staging may remain in place for the duration of the series as a cost savings measure and as a means to further publicize this first year effort.

The unique partnership the City can make with Hawthorne Savings in presenting the Sunset Concert Series gives the City a twofold benefit: First, it provides the City with the funds necessary to present this exciting community program; and next, it introduces an array of creative co-sponsors who can greatly enhance the quality and presentation of the concerts.

With Council's conceptual approval, staff will finalize operational details and develop an event contract and site plan to be presented to the Council at a future meeting. With a successful 1998 series, Sunset Concerts may become a favorite in our annual line-up of special events.

Fiscal Impact : $800 Allocation from the Prospective Expenditures Fund.

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