City of Hermosa Beach --- 09-22-98

HERMOSA YEAR 2000

CELEBRATION

CONCEPTUAL PLAN


Recommendation


The Hermosa Beach Year 2000 subcommittee recommends that Council approve a conceptual plan for a Hermosa 2000 celebration.


Background


Council selected a subcommittee (Bowler/Oakes) to work with staff to plan a Year 2000 celebration for Hermosa Beach. In order to allow time for corporate sponsorship solicitation and/or fundraising, early approval of the program outline will be necessary.


Analysis


Program Outline


The grid below depicts the types of events and activities that the subcommittee identified for the celebration. The committee envisioned a yearlong program culminating in a millenium celebration event for the community. As such, the grid below divides events accordingly:


PRE-CELEBRATION ITEMS

MILLENIUM CELEBRATION ITEMS

  1. Hermosa 2000 logo design competition for Hermosa Beach School children: In cooperation with the School District, the City will sponsor a logo design competition. This logo will be refined and used on all millenium celebration publicity.
  • a) New Year's Eve celebration which may include fireworks and (pending sponsorship) a water fountain show and/or laser projection show. Live entertainment on the beach and other City venues. Night volleyball event. Surprise count down event with Hermosa Beach theme.
  1. Millenium Wall: The City will design a wall or walkway at Noble Park to be available for 2000 community members to purchase markers or bricks for $100 to raise dollars for the celebration or (if sponsorships permit) for Hermosa Beach charities.
  • b) New Year's Day: City Council to dedicate the Millenium Wall and bury time capsule filled by Hermosa Beach school children. The School District will work with the City to develop a creative approach for this project.
  1. Hometown Photo and community picnic: This press worthy event will invite all Hermosa Beach residents to the beach for a "Year 2000 Hometown Photo." Goodyear has already committed to transport an aerial photographer to take the official picture for posters, T-shirts, and postcards to be sold at the millenium celebration. This may be the largest hometown photo ever (Guinness Book?). On photo day, the City will invite residents to bring picnics and the City will sponsor a concert and/or another activity of interest to draw people to the beach.
  • c) Merchant event TBD.



Funding


This ambitious program of activities will require significant funding. To that end, with Council's approval, the committee is prepared to work with a marketing firm to solicit sponsorships and/or to raise funds with the millenium wall project for the celebration.


California Media services expressed a strong interest in working with the City to produce and develop sponsors for the event. They have provided the City with a preliminary proposal for services, however, staff has requested that they modify their proposal to eliminate fees for service (their pay would come from commission dollars based solely on sponsorship solicitation).


If Council approves this conceptual outline, the subcommittee and staff will work together to refine a sponsorship proposal and to take the initial ideas and develop them into an exciting program for the City's Millenium Celebration.


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