MINUTES OF THE SPECIAL MEETING OF THE CITY COUNCIL of the City of Hermosa Beach, California, held on Thursday, November 14, 2002, at the hour of 6:32 P.M.

PLEDGE OF ALLEGIANCE

Mike Flaherty

ROLL CALL

Present: Dunbabin, Keegan, Reviczky, Mayor Edgerton
Absent: Yoon (arrived at 6:34 P.M.)

CONSIDERATION OF PLACEMENT OF A BANNER OVER ARDMORE ON PIER AVENUE FOR THE GRAND OPENING OF THE RALPH'S FRESH FARE.

City Attorney Jenkins responded to Council questions, noting that the current policy allows commercial banners at only two locations - one on Pacific Coast Highway and the other on Aviation Boulevard. City Manager Burrell added that the applicant for a commercial banner is always a non-profit organization, and noted that the Pier Avenue location is used only for announcements by Hermosa Beach non-profits of community events. In response to Council questions, Public Works Supervisor Flaherty said the cost for using the equipment to install a banner is $200 per hour.

Coming forward to address the Council on this item was:

Roger Bacon

- suggested limiting use of the Pier Avenue location by the highest bidder for only two weeks each year.

Proposed Action: To amend the commercial banner program by adding Pier Avenue at Valley Drive as a third location (when it is not otherwise occupied) for use only once a year, for a two-week period, for $2,500.
Motion Mayor Edgerton, second Keegan. The motion failed due to the dissenting votes of Dunbabin, Reviczky and Yoon.

Mayor Pro Tempore Keegan commented on the number of illegal business banners around town, installed without permits, and the blight they created. He suggested issuing $250 tickets to violators. City Manager said he would bring the issue back as an agenda item at a future meeting.

Councilmember Yoon requested that staff expedite installation of the grand opening banner if Ralph's Food Fare wants to place it at a different location.

ADJOURNMENT

The Special Meeting of the City Council of the City of Hermosa Beach adjourned on Thursday, November 14, 2002, at the hour of 7:25 P.M. to the Regular Meeting on Tuesday, November 26, 2002, at the hour of 7:10 P.M.