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( New Stuff Every Day 'til the Election! )


In November the 4-year terms of Councilmembers Edgerton and Tucker will be ending.  Edgerton chose not to run again.  Six candidates, including incumbent Tucker, are running for the two seats.  A group of Hermosans sent a survey to all of the candidates - and councilmembers too.  Survey Results page. 


Forum # 1:  Wed.. Oct. 10, 12:30 at the Clark Building
Forum # 2:  Fri. Oct. 19, 11:00 at Sangria
Forum # 3:  Mon. Oct. 22, 7:00 at City Hall (includes debate on Utility Tax Measure "H")

You can watch a replay of these forums, by going to the City's website.


I support Michael DiVirgilio and Jeff DuClos, and "no" on Utility Tax Measure "H."  For more info on Measure H, see this webpage.  My page about Peter Tucker.


USMC to Rescue the Bars?

At the "Sangria" forum of Oct. 19, people were passing around copies of the following message found on  (For something similar, see the 2003 Letter to the Editor clipping, further below.)

Reply to: see below
Date: 2007-10-19, 10:31AM PDT

Subject:  Marines welcome - Want to work in the Hermosa Beach Clubs/Bars?


Hermosa Beach Clubs/Bars need your help in preserving our fantastic nightlife. There is an upcoming election in a month that will select two new Hermosa Beach City Council members and we need to do all that we can to ensure that the two people that get elected will work with Club/Bar owners in Hermosa Beach.

So here is your chance to work with the people at Sharkeez, Sangria, Underground, Blue 32, The Shore, Dragon, Hennessey's, The Lighthouse, Patrick Malloy's, etc. We are hiring energetic, attractive, approachable and outgoing people to work with us for the next 2-4 weeks to help organize political efforts at the Clubs and Bars. We are looking for both men and women over 18.

You will be working side-by-side with the General Managers and Head Door men of each of these clubs to educate people coming into the bars about the election and the importance of their vote. So if you ever wanted to work at any of these places (or just wanted to get to know the doorman so you dont have to stand in line), this is your chance to get to know these people well and get your foot in the door.

Your job will be to collect email addresses and register people to vote while telling them about the importance of the upcoming election on November 6. Hours will vary, but will likey be shifts from 8pm - 1am Thursday - Sunday. There will also be some additional hours earlier in the day. Pay will be $9 an hour cash, with a potential for bonuses, depending on effort and performance.

Email me three things - your mobile phone number, a picture of yourself, and a paragraph or two explaining why you would be good for this job. If you want to attach a resume, that is fine also, but not needed. Email phone number, pic and paragraph(s) to:

We have already done some test runs on this effort and time flies by because you are out in Hermosa Beach, at the best bars around, with lots of great people. So if this sounds right for you, send an email RIGHT AWAY! HURRY, WE ARE STARTING TONIGHT AT 8:00PM!


  • Location: Hermosa Beach
  • it's NOT ok to contact this poster with services or other commercial interests
  • Compensation: $9 an hour plus bonuses

PostingID: 453692279

On Oct. 25 the following two documents became public, and named the candidates the bars would be supporting.

----- Original Message -----

From: John Gurrola

To: ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ;

Sent: Friday, October 12, 2007 12:55 AM

Subject: Campaign update

Gentlemen -

I have now completed a conversation with the management of every bar/restaurant that is going to be taking part in our upcoming efforts.  Everyone has been cooperative and now has a good idea of what is going to be taking place over the next two weekends.  I have gone over several details with each General Manager and we have discussed a plan for how to best get every Hermosa resident to fill out one of our forms.

Starting tomorrow at around 8:00pm, we will start voter registration and support card gathering at all of the bars/restaurants.  Eight out of ten of the bars have requested that I supply them with workers and they will pay them cash at the end of the night, Blue 32 and Sangria are using their own employees.  We will be doing voter registration for a total of four hours each night.

I have also asked each bar to implement a plan to get all of their employees registered that are Hermosa residents.  In addition, I have talked with both the Maxwell and Tucker campaign and advised them that we will need signs for all of our employees households.  I will take care of the distribution of these signs once I get the (employee) voter registration/supporter cards from each location.

Finally, attached is a "talking points" sheet for all bartenders.  This is just for your information - I just want you all to be aware of what I think should be asked of your bartenders.  I have already discussed this idea with every General Manager and they all agreed with the idea.  I will get each bar a clipboard for this "talking point" sheet.  The clipboard will have all the necessary paperwork to get things done properly.

If you have not already gave me a check for $400 and a gift certificate for $120, please have it ready for me when I come by your location Friday (10/12/2007).  Thanks.

Please let me know if you have any questions, or if you have any additional ideas. 

Thank you in advance for your continued cooperation with this effort.

John Paul Gurrola

Attention ALL Employees!!

There is a critical Hermosa Beach election happening on November 6, 2007.  This election will select two people to serve on the City Council.  This is the City Council that decides when we open or close, whether we can have dancing or not, and what are the limits on us serving food and alcohol, etc.  Basically, these are the people that can have the greatest influence on the success and atmosphere of our restaurant.

All of the restaurants in the Hermosa Beach Restaurant Association have decided to take action this election and try and get two candidates elected to office that we believe will be fair to our business and help us when we need the assistance of our elected officials.  The candidates we are supporting are Peter Tucker and Jeff Maxwell.

In order for us to be successful in getting these two gentlemen elected to office, we need every one of you to help.  Here’s what you can do:

1.      First, if you are a Hermosa resident, make sure you are properly registered to vote.  If you aren’t, do it now, you only have until October 22 to get registered.

2.      Second, get your roommates and friends that live in Hermosa registered to vote.  We need all the support we can get!

3.      Lastly, behind the bar is a clipboard that has all the material needed to get someone registered to vote.  While you are working, when you have the time and you know it will not be disturbing our customers, ask every customer if they are a Hermosa Beach resident and if they are get them to sign up to help our cause.  Be sure you read the instructions on the clipboard before you start talking to customers about this, because we want to make sure we are all sharing the same information.  Remember that if the customer lives in Hermosa, have them fill out a “HBRA Supporter Contact Form” – no matter if you register them that day or if they are already registered.  We need one of these “HNRA Supporter Contact Forms” from EVERY Hermosa resident so we can contact them to tell them how and when to vote!!

Four years ago the winning Councilman got 1,211 votes, and the candidate behind him got 1,204 votes – he literally won by SEVEN votes!!  This is not a “big numbers election” it will be decided by a very small number of votes and we want the best candidates elected to help our business grow while supporting the Hermosa Beach lifestyle we all know and love.

Help protect our lifestyle while helping our business continue to grow and be one of the best places around to have fun, have a drink, get some food with your friends.